Acqua di Parma has been a leading player on the luxury market for over 100 years. It was established in 1916 with the iconic Colonia fragrance that has served as inspiration for the brand and helped mould its values centred around quality, craftsmanship, elegance and attention to detail. A classic destined to timeless success, which has become emblematic of an elegant masculine universe, has been enriched through the years with creations for women, lifestyle and for the home. Acqua di Parma expresses a style, a way of being, a philosophy of life aimed towards contemporary luxury. Each product is made in Italy by skilled master artisans using the finest materials and the most traditional techniques handed down from one generation to the next. Acqua di Parma, the essence of Italian style.